Asset managers are tying their future to new technologies


Even more than regulations, technology should determine their transformation and accelerate it, according to a major SGSS survey.

To better grasp the expectations of its asset manager and investor clients, SGSS has undertaken a major survey among players that are representative of the sector in Europe. Around a hundred investment managers were questioned about their long-term vision of asset management, via interviews lasting between one and two hours.

“Asset management bosses expect, for 84% of them, that technology will have the greatest influence on their future model, ahead of regulations (82%)”, says Etienne Deniau, Head of Strategic Marketing at Societe Generale Securities Services (SGSS). “Not without some trepidation, because the impacts of their activity are not yet clear, the implementation of RPA (Robotic Process Automation), for example, which has already been the subject of projects, is still in its infancy”.

Necessary cooperation

For 40% of asset managers and investors surveyed, the number one challenge relates to the use of data, followed by the prospects resulting from robo-advisors (32%). Indeed, one of asset managers’ ambitions is to take back control of distribution, with 20% of respondents either looking to launch a direct distribution strategy or having already done so. Meanwhile, people are still rather unclear about the use of Blockchain technology, essentially in record keeping and KYC (know your customer).

Given the vast amount of work that needs to be undertaken, asset managers are proving to be open to cooperation, whether it be alliances with fintechs, consolidation or the outsourcing of operational duties (64% of those questioned said they were worried) with traditional partners such as asset servicers. 

La nouveauté tient à l’étendue de cette externalisation qui inclut désormais des fonctions de middle-office et non plus seulement de back-office et de custody comme c’était le cas jusqu’ici. Les gérants sont intéressés par des services pre-trade, de passage d’ordre, négociation et confirmation.

Guillaume Heraud
Responsable marketing chez SGSS

Le phénomène caractérise surtout les acteurs petits et moyens, sachant que la taille des sociétés de
gestion devient de plus en plus déterminante pour leur stratégie : la masse critique est passée à 2
milliards d’euros, voire 5 milliards, or la taille conditionne la capacité à la diversification, un
objectif fondamental aux yeux de 42% des répondants.

Article publié sur AGEFI.fr, 19 Septembre 2018

Business Strategy Societe Generale Securities Services
Head of Marketing Societe Generale Securities Services
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