Societe Generale Securities Services appoints new head of coverage, marketing and liquidity management
Societe Generale Securities Services (SGSS) has appointed Christophe Baurand as Global Head of Coverage, Marketing and Liquidity Management. Based in Paris, he reports to Bruno Prigent, Head of SGSS, and joins the SGSS Executive Committee. Christophe Baurand replaces Massimo Cotella, who has left Societe Generale to pursue other opportunities outside the group. His appointment took effect on 1st January 2015.
Christophe Baurand is responsible for the commercial development and marketing strategy of SGSS, as well as for implementing the different commercial initiatives in the SGSS development and competitiveness plan that was launched in 2014.
"With his experience in Societe Generale group, and, most recently at Lyxor, Christophe Baurand will play an important role in steering our efforts to develop our activity and our European and African expansion, thanks to a broad and innovative product offer in line with our clients' needs", states Bruno Prigent, Head of SGSS. "Our ambition is to become the service provider of reference for our clients and to continue to grow and strengthen our business".
Christophe Baurand began his career at Societe Generale in 1993. For 13 years he occupied a number of positions at SG CIB, including a role in sales at the equity derivatives desk for the French market. He became Head of equity derivatives in Switzerland in 1999 and for the Benelux area from 2002. From 2003 to 2006, he was Head of Sales for alternative investment products. In 2006, Christophe Baurand joined Lyxor as Head of Sales and Marketing for alternative investments and in 2012 was appointed Head of Alternative Investments and Director of Development, in charge of the international supervision of sales and marketing for Lyxor products.
Christophe Baurand is a graduate of the ESCP Business School and has a Masters in Finance from the ESSEC Business School.