A CHARITY PIONEER
Sustainable business development is related to an improvement in the social climate and level of education, support of culture, and a responsible attitude towards the environment. In line with this conviction, Rosbank, part of the Societe Generale group, was one of the first members of big business in Russia to launch its own charity programmes.
It has formed long-term partnerships with institutions of culture and art, and supported projects to improve the environmental situation in Russia. The main programmes and projects aim to assist needy children and handicapped individuals.
In the Social Meters project children from regional orphanages learn to make simple souvenirs such as cards, fragrant soaps, candles, soft toys, and decoupage picture frames. These are sold at various events, such as a charity fair hosted by the Securities Services division on March 5-6 to celebrate International Women's Day. The children received a financial credit linked to the time and effort involved in the making of the gifts, which they can spend as they please. On March 31, employees and their families then gathered at the Gagarinskiy shopping centre to help children from the Vyshegorodskiy orphanage navigate their way safely round the huge mall. The children needed help with the most basic shopping procedures; many, for example, do not even understand the meaning of the word 'price'. A productive morning's shopping was followed by lunch, after which the children were driven home by ALD Automotive, also a partner in the project.